Ceramic Coating: Dealership vs Professional Detailer

Why Ceramic Coating Matters

A ceramic coating is a thin, liquid polymer applied to your car’s exterior. It bonds chemically to your paint, forming a durable shield against UV rays, dirt, and light scratches. It also creates a hydrophobic surface - water beads up and rolls off - while boosting gloss and making maintenance easier. For new vehicles or cherished rides, this added layer of protection enhances both appearance and resale value.

The Dealership Option: Convenient but Often Compromised

Many new‑car buyers accept their dealership's ceramic coating offer at delivery. It seems like a no‑brainer - your car is protected from day one. However, what dealerships don’t advertise is the cutting of corners in preparation, the use of entry‑level coating products, and limited aftercare options.

1. Rushed Prep

Dealerships tend to treat ceramic coating as another service line - meant to be quick and cheap. They often substitute full prep with a fast wash and slicker chemicals - no proper decontamination, no machine polishing - effectively sealing in swirls and blemishes

2. Basic Products

Dealership coatings are usually polymer‑based blends - not true SiO₂ or polysilazane coatings. They look and feel ceramic-like but don’t perform like true high‑grade coatings from pros .

3. No Customisation or Aftercare

You’re offered a one‑size‑fits‑all package with no diagnostic inspection or aftercare guidance. If there are issues later, you're directed back to the salesperson, not a tech who understands coatings.

4. Hidden Costs

Dealerships charge premium prices - often more than local pros - for an inferior product. That convenience often comes at the cost of protection and shine.

Why Proshine Detailers Perform Better

When you bring your car to Proshine Detailing, you’re investing in results that last, with unmatched quality and expertise.

1. Meticulous Paint Prep

Your car undergoes a full decontamination: iron‑fallout removal, clay bar treatment, and a multi‑stage machine polish. Only then is the coating applied to a flawless paint surface.

2. Professional‑Grade Coatings

We use certified, installer‑only ceramic coatings - like the Gtechniq Light Serum Coating - for up to 5+ years of durability, resistance, UV defense, gloss, and ease of maintenance.

3. Tailored Solutions

Coffee‑stained or weekend‑driven, your car’s protection plan is customized to its paint condition, usage, and desired outcome. We handle everything from deep correction to multi‑layer coatings.

4. Expert Support & Maintenance

We're not just detailers; we become your long‑term guardians. Expect scheduled maintenance checks, top‑ups, and expert advice to prolong the coating's lifespan.

5. Best Value Over Time

While dealership packages can cost significantly more upfront, they often underperform and fail early. With professional prep, top products, and full support, your car gets better protection and the best return on your investment.

Side‑by‑Side Comparison

Feature	Dealership Coating	Proshine Detailing Coating
● Surface Preparation	Quick wash, skip polishing	Full decontam & correction
● Coating Quality	Consumer‑grade sealants	High‑grade SiO₂/polysilazane
● Application Skill	Junior staff, rushed	Certified experts, precise
● Customisation	One‑size‑fits‑all	Tailored to your vehicle
● Aftercare Support	Minimal; contact sales	Maintenance plans & tips
● Long‑Term Value	Expensive, short lifespan	Superior performance, great ROI

Making the Right Choice

If you roll off the dealership lot believing you’re protected by ceramic coating, you may soon find out it’s only a light sealant disguised as high-end protection. Relying on weak coatings often means premature wear and recurring costs.

At Proshine Detailing, we do things differently. We apply the highest‑quality ceramic coatings with precision prep and expert application. The result is true gloss, real protection, and longevity that matches your expectations.

We offer a range of durable ceramic coating packages (1-year, 2-year, and 3–5-year options), each including inspection, high-grade product, certified application, and follow-up maintenance advice.

Final Thoughts

Ceramic coating can truly protect and elevate your car - if it’s done right. A dealership’s quick add-on doesn’t compare to the meticulous, premium process we offer at Proshine Detailing:

• Flawless surface prep

• Premium polishes and coatings

• Certified installer expertise

• Tailored packages to match your car and driving needs

• Ongoing care, not just a one-off job

Make the smart choice: protect your investment with Proshine Detailing. Reach out to us and discover how we can preserve, enhance, and safeguard your vehicle - for real.

Give us a call on 07465 950450, or fill out our form here.